Boohoo have announced a brand new clothing line that is due to be released this summer. The clothing range has been designed by a final year fashion design student at the University of Central Lancashire. Sameera Mohmed will see her sustainable fashion collection created and sold by Boohoo this summer, after winning a competition set by Boohoo, in partnership with Graduate Fashion Week. The aim of the countrywide competition was to find an upcoming student designer to create a sustainable clothing range.
The four outfit collection created by Sameera was created from recycled polyester, linen and nylon, and this collection will form the basis for a brand new spring/summer range. The new clothing range will be launched at this year’s Graduate Fashion Week catwalk in London. This is a five day event which showcases only the best emerging student fashion talent from around the world.
Speaking on the matter, Sameera said:
“I am over the moon to be given this opportunity and I’m sure I’ll feel very emotional when I see my collection on the Graduate Fashion Week catwalk. It’s the first time I’ve entered a competition, but I knew it was time to put myself out there and see what I could produce.”
“I saw a gap in the market around modest fashion and it also provided an opportunity to reflect my own beliefs through my designs. I’ve wanted to be a fashion designer since a young age and get my creativity from my mum Asma who is very proud of me. I hope to work for a fashion brand after graduating and eventually would love to launch my own clothing range.”
Christopher Molloy, BA (Hons) Fashion Design course leader said:
“Sameera has been passionate and determined throughout her studies and it is this drive that has resulted in this amazing competition win. She has a real focus, and her work reflects this. Her understanding of design development, trends, manufacture, and customer profiling, developed in her time spent studying at UCLan, all contributed to her winning formula. Our students have a proven track record in being successful in national and international competitions and this is a great highlight for the course in 2022. We are proud and very excited to see the final collection at Graduate Fashion Week.”
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